Customers today can be a little bit challenging to say the least. They want to find answers and they search online to do it… until they want to speak to a real human. They expect not only the right answer, but, increasingly, a lightning fast one.
Welcome live chat, one of the most useful tools when it comes to meeting the needs of today’s very demanding and knowledgeable customers. Why? Chat is the best of both worlds; personal and digital. It offers your customers real-time human interaction, facilitated by a computer or mobile device.
When it’s available to them, more and more customers are saying “Yes” to chat, choosing it more often than they did a few years back. So let’s not waste any more time and get right to why live chat is perfect for everyone.
What if we told you that most companies don’t response fast enough to capture the number of potential leads that are flowing around?
Or that responding faster vastly increases leads?
Would you believe us?
Well, there are many studies that prove this point.
In today’s fast paced world, people don’t want to wait for hours for a response. There are tons of other businesses out there doing the same thing you’re doing, so why are they going to wait an hour for you to get back to them?
Companies that responded in just a few seconds increase their leads.
Now that we’ve covered how response time can have a huge impact on lead generation, you might be thinking:
Sure, that does make sense, but what happens when you’re busy or running a small business and don’t have time to reply?
What if I’m out of the office and I get a few messages? How can I respond within a few seconds?
One Word: Bots.
One of the most genius inventions of live chat today is being able to customize responses based on common questions, or simply respond with an automated bot that can assist.
How many times have you found yourself browsing a product, service, or website, and you were getting ready to purchase but didn’t?
You came across something that drove you away.
Or you simply had questions, but there wasn’t anyone to answer them for you. So you clicked back to Google to do a search and could not find the answer you were looking for.
It happens to everyone.
And that means it’s probably happening to a lot of your website visitors.
Don’t get us wrong, FAQs and support sections do help.
But what happens when someone has a question and it’s not found on the FAQs?
That’s where live chat comes into play.
With live chat, you can answer your customers’ questions instantly – in just a matter of seconds.
If you are interested in live chat, please contact us today and let us help you get started!