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What’s the Hype with Live Chat? Why Is It So Important Today?

Posted on 03 Apr 2018 in Uncategorized | 0 comments

When you’re developing a website, you always look for different support channels to really enhance your site and make it stand out from your competition. You need to keep in mind that the more support channels you have available on your site, the better the conversion rates are.  The problem is that most of the people ignore the most important channel.  Rather than just providing with the email support as well as phone support, it is much better to provide customers 24/7 chat support.  There are plenty of reasons why you should opt for live chat support for your customers.  The hype is real, live chat is the best invention for customer support.

  1. Instant Communication

With the help of chat support, your customers would be able to communicate with your agents right away.  This would ensure that you are able to help them with their problems and concerns while they are shopping on your website.  This would significantly increase the opportunity for sales.

  1. Around the Clock Communication

Whenever the customer has a question, you would be able to answer that question around the clock.  This would increase the credibility of your website and gain your customers’ trust and loyalty.

  1. Informing Them About Sales & Promotions

With the help of live chat, you would be able to alert your customers about the latest sales and promotions on your website.  This would again mean that you are able to easily increase the conversion rate of your website, as well as help your customers with anything they need.  You need to understand that when they know about a new discount, as well as promotional offers, it is much easier for them to buy the product or service they are searching for.

  1. Handling Complaints Just Got Easier

When any customer has a complaint about your business, rather than posting a bad review online for the world to see and do damage to your online reputation, they would be able to contact you through your website.  This would ensure that you are able to control the damage, as well.  As long as you are able to handle the customer complaint right then and there, you would not have to worry about them hurting your online reputation.  You also need to understand that you have to follow up on the complaints after you receive them via chat.  This would keep your customers very happy and keep your online reputation unscathed.

  1. Builds Credibility with Customers

Being able to chat with an agent, or better, the owner of the company, improves credibility with your customers.  Using a website can feel impersonal, and adding live chat adds a friendly, small business experience that customers love.  Ensure your team is trained and equipped with the knowledge and skills to provide valuable customer service support.  Maintain credibility by providing customers with quick answers that are easy to understand and your customers will love you forever.

If you are interested in live chat, please contact us today!